No matter how an artist chooses to promote themselves or distribute their music, the live experience will always be it. It will always be the thing. I think most of us would be hard-pressed to think of a single great musical act that has endured for decades that could not deliver live. Cover videos and online distribution and, as Dave puts it here, "product placement" are fine, but they cannot and will never replace the power of awesome live performance.
If you want to make fans for life, blow them away from the stage - great performance of great songs. Everything else is tertiary.
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